Complete Signage Solutions: Orangetheory Fitness:

Complete Signage Solutions: Orangetheory Fitness: 2017-03-06T11:08:26+00:00

Project Description

Star Neon Signs provides complete signage solutions for Orangetheory Fitness studios throughout Northern VA, Maryland and DC. We fabricate and install:

  • illuminated channel letters
  • blade signs
  •  awnings
  • banners
  • illuminated interior lobby sign
  • pre-construction digitally printed window graphics
  • plotter cut interior vinyl graphics

Complete Signage Solutions from Design to Installation

Because each studio leases pre-built space, the design and placement of each sign element changes with each location. As a result, an employee surveys each property to determine the best use of the logo for the space. Some locations can use a landscape version of the logo while others  use a portrait version of the logo. Next, a graphic artists designs the sign in accordance with local zoning codes. The sales rep then sends the rendering to the client, property manager and the Orangetheory Fitness marketing department for approval. After approval is obtained, a permit specialist procures all of the necessary sign and electrical permits. Finally, as soon as the permits are approved, fabrication begins and then the big day arrives – installation!

About the Client

Orangetheory Fitness began franchising in 2010 and now boasts more than 450 locations. A trainer leads group workout sessions which are broken into intervals of cardiovascular and strength training. Equipment used in the classes includes treadmills, rowing machines and free weights. Participants wear a heart-rate monitor, and their heart rate is displayed on screens during the workout.

The Orangetheory Fitness plan is based on the science of post-exercise oxygen consumption (EPOC). The heart-rate monitored training keeps the heart rate in a target zone that stimulates metabolism and increases energy.  The result is something called the Orange Effect – which produces more energy, visible toning and extra calorie burn for up to 36 hours after your workout.

The brand continues to grow  and has been ranked 19th best franchise by Entreprenuer Magazine. Check them out at